5th IP Mediation Conference 2025 5th IP Mediation Conference 2025
General Information

Welcome to the Conference Participants’ Portal of the IP Case-Law Conference 2026 – Growing through change, organised by the Boards of Appeal of the European Union Intellectual Property Office (EUIPO). This portal is exclusively available for registered participants and provides access to the conference programme, speaker biographies, presentation materials, background documents, and practical event information.

The portal also provides interactive features designed to support participation and exchange throughout the conference. These include:

  • a live chat function for onsite and online participants to submit questions, share comments and continue discussions during the sessions;
  • as well as a networking section where participants who have opted in have shared their contact details.

This year’s conference brings together judges, practitioners, policymakers, academics and IP professionals from across Europe and beyond to discuss how intellectual property case-law is evolving in response to digital transformation, legislative reform and artificial intelligence.

Over two days, the conference explores recent developments in EU trade mark and design law, while encouraging dialogue on emerging legal and practical challenges shaping the future of IP adjudication.

With each edition, the conference continues to grow, attracting an increasing number of participants from around the world and further strengthening its role as a leading forum for international judicial and professional exchange in the field of intellectual property.

We hope this portal will facilitate insightful discussions, meaningful professional connections and continued collaboration beyond the conference itself, allowing participants to fully benefit from the expertise and diversity brought together at this year’s event.

Programme

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Brochure

Sessions

Thursday 21 May 2026, 09.15 - 10.00

  • João Negrão - Executive Director of the EUIPO
  • Savvas S. Papasavvas - Vice-President of the General Court of the European Union
  • Eva Schewior - President of the German Patent and Trademark Office
  • Sven Stürmann - President of the Boards of Appeal of the EUIPO

Thursday 21 May 2026, 10.00 - 11.15

As the EU trade mark landscape adapts to international realities, old principles are being pushed in new directions. This session brings together the General Court and the Boards of Appeal of the EUIPO to delve into the pressures of reshaping EU trade mark adjudication: how do Courts handle signs beyond Latin and Cyrillic scripts in a global marketplace; what does 'genuine use' mean when commercial reality blurs class lines; and how do repeated battles over weak marks keep redefining the limits of protection?

Moderator: Savvas S. Papasavvas - Vice-President of the General Court of the European Union

Topic 1: Beyond familiar scripts: Assessing marks outside Latin and Cyrillic scripts
Speaker: Krystyna Kowalik-Bańczyk - President of the Third Chamber, Judge of the General Court of the European Union

Topic 2: The Emerging Role of Subcategory Creation
Speaker: Ion Gâlea - President of the Eighth Chamber, Judge of the General Court of the European Union

Topic 3: When graphics tip the balance: how visual elements influence relative grounds for weak marks
Speaker: William Valasidis - Judge of the General Court of the European Union

Topic 4: Is 'high inherent distinctiveness' an oxymoron?
Speaker: Cinzia Negro - Chairperson of the 2nd Board of Appeal, EUIPO

Topic 5: Mental link in the making: Can strong reputation compensate intrinsic weakness?
Speaker: Virginia Melgar - Chairperson of the 5th Board of Appeal of the EUIPO

Discussion & Q&A (20')

Background material

Thursday 21 May 2026, 11.45 - 13.00

As the sweeping overhaul of the EU Design Regulations takes effect, this session offers a snapshot of the opportunities and challenges designs present in the wake of the legislative revamp. Drawing on real-world insights from both in-house and external counsels, we will explore how designs can powerfully complement a corporate IP portfolio. At the same time, expect a candid 'warts-and-all' look at their limits and grey areas, illustrated through recent EUIPO Board of Appeal cases that spotlight the thorny issues shaping today's design law landscape.

Moderator: Inga George - Boesling IP Rechtsanwälte PartG mbB, Team co-chair MARQUES Designs Team

Topic 1: Designs Unfiltered: A Real-World View
Speaker: Päivi Tahkokallio - Founder and CEO of Tahkokallio Design+

Topic 2: The Lego Exception: A peek behind the legislative carve-out for modular systems
Speaker: Paula de Andrés Gómez - European Design Attorney, Partner, Member of the Design Committee in FICPI, ECTA, INTA and AIPLA

Topic 3: From Reform to Reality: Navigating the next wave of design law disputes
Speaker: Philipe Kutschke - Partner at Bardehle und Pagenberg, Co - Chair of the AIPPI Design Committee, Commercial Mediator, Member of the ECTA Design Committee

Topic 4: Disclosure and spare part dilemmas: A peak under the hood with automotive in-house counsel
Speaker: Francesca Portincasa - Head of Legal, Automobili Lamborghini S.p.A.

Topic 5: Designs on the Edge: Lessons from recent Board of Appeal Case Law
Speaker: Gordon Humphreys - Chairperson of the 1st and 3rd Boards of Appeal of the EUIPO

Discussion & Q&A (20')

Background material

Thursday 21 May 2026, 14.30 - 15.45

Proving genuine use can make or break a trade mark. In this fast-paced session, our experts take you behind the scenes of real disputes, emerging trends, and practical tactics that determine whether a mark survives or disappears. Expect sharp insights, lively debate, and concrete takeaways you can put to work immediately.

Moderator: Shane Smyth - Solicitor Partner at FRKelly

Topic 1: In-House Insight: What Counsels Must Know to Stay Ahead
Speaker: Katie Goulding - Brand IP Counsel at Jaguar Land Rover

Topic 2: Walking the Line: When Using a Mark in Altered Form Counts
Speaker: Anke Nordemann-Schiffel - Attorney-at-Law, Partner at Nordemann, President of GRUR (German Association for Intellectual Property and Copyright)

Topic 3: Proof in Practice: Evaluating Evidence (and Navigating Digital Traps)
Speaker: André Pohlmann - Member of the 3rd and 5th Boards of Appeal of the EUIPO

Topic 4: Mapping the Boundaries of Genuine Use: EU or non-EU use?
Speaker: Simon Malynicz KC - Barrister at Hogarth Chambers

Discussion & Q&A (20')

Background material

Thursday 21 May 2026, 15.45 - 17.00

What happens when iconic brands appear before different appellate bodies across the world? In this session, panellists from China, the European Union, Japan, South Korea and the United States of America, walk the audience through landmark disputes involving reputed and famous marks. Using leading cases as a lens, the speakers reveal how each jurisdiction assesses reputation and fame, similarity, dilution, and unfair advantage, offering participants a comparative view of the legal challenges faced by owners of reputed and famous marks.

Moderator: Daryl Lim - H. Laddie Montague Jr. Chair in Law, Associate Dean for Research and Strategic Partnerships, and Founding Director, IP Law and Innovation Initiative, Penn State Dickinson Law

Panellists:

  • Nina Korjus - Chairperson of the 4th Board of Appeal of the EUIPO
  • Masatoshi Otsuka - Deputy Director, Trademark Administrative Judge, Trial and Appeal Department (TAD), Japan Patent Office (JPO)Trial and Appeal Department of the Japan Patent Office
  • Ray Jang - Administrative Trademark Judge, IP Trial and Appeal Board (IPTAB), Ministry of Intellectual Property (MOIP), Korea
  • Wei Chengcheng - First-level principle Officer in the Review Division IV of the Trademark Office of the China National Intellectual Property Administration (CNIPA)
  • Melanye Johnson - Acting Deputy Chief Administrative Trademark Judge at the Trademark Trial and Appeal Board (TTAB) of the United States Patent and Trademark Office (USPTO)

Discussion & Q&A (20')

Background material

Thursday 21 May 2026, 20.00 - 22.30

Speaker: Andrés Perelló - Director General of the Casa Mediterráneo

Friday 22 May 2026, 09.15 - 10.00

Since the introduction of the 'admission filter' on 1 May 2019, designed to enable the Court of Justice to focus its resources on cases truly warranting its full attention, the pathway for further appeals against General Court judgments and orders in IP matters being lodged has narrowed. To date, eight appeals have arrived to this threshold and proceeded to a full examination on the merits, while more than 280 have not for failing to comply with the requirements of the rules of procedure. This session will consider how the Court of Justice has interpreted and applied the admission filter since its inception.

Speaker: Octavia Spineanu-Matei - President of the Eighth Chamber at the Court of Justice of the European Union

Discussion & Q&A (15')

Background material

Friday 22 May 2026, 10.00 - 11.15

AI is rewriting the rules of legal research, as well as predictability, coherence and consistency of decision-drafting and IP enforcement. The race is on and keeping up is proving a real challenge. This fireside chat takes a deep dive into what some of those challenges are and how legal practitioners and decision-making authorities are attempting to deal with them.

Moderator: Max Walters - Senior reporter, Managing Intellectual Property

Panellists:

  • Sven Stürmann - President of the Boards of Appeal of the EUIPO
  • Miguel Gusmão - Director at the Operations Department of the EUIPO
  • Claudia Pappas - Head of IP Team, Thyssenkrupp Intellectual Property GmbH, Germany, Chair of the MARQUES Council
  • Alfonso Sabán Astray - Partner - Attorney at Law, H&A IP

Discussion & Q&A (20')

Friday 22 May 2026, 11.45 - 12.55

The evolving push-and-pull between trade mark registrations and infringements and the way each increasingly influences the other, is a landscape rarely explored in any depth. This session starts by diving into the question of abuse of process in both administrative and civil trade mark proceedings, from the frivolous to the downright vexatious. From there, the discussion moves into upcycling, recycling, and customisation, examining what these creative re-uses mean for the doctrine of exhaustion. A judicial perspective on interim measures then takes us behind the scenes, revealing how courts weigh urgency, risk, and competing commercial interests when time is of the essence. Finally, we tackle the fast-shifting terrain of take-down notices and online platform liability in an age where infringement is increasingly born and battled online. This session provides a dynamic, practical tour through some of trade mark law's most intriguing intersections, areas that are not just theoretically fascinating but carry real-world, and high-stakes consequences.

Moderator: Kari Kuusiniemi - President of the Supreme Administrative Court of Finland

Topic 1: Abuse of process: Frivolous and vexatious actions in trade marks
Speaker: Cornelia Schmitt - Attorney at Law & Certified Specialist in Intellectual Property Law, Associate Partner, Grünecker Patent and Attorneys-at-Law

Topic 2: Upcycling, recycling and customisation and trade mark exhaustion
Speaker: Sarah van den Brande - Partner at the Liedekerke

Topic 3: Interim measures under focus: A Judge's perspective
Speaker: Jolanta de Heij-Kaplińska - Judge at the Court of Appeal of Warsaw

Topic 4: Take down notices and infringements: Online platform liability
Speaker: Christopher Oldknow - Senior Public Policy Manager, Amazon

Discussion & Q&A (20')

Background material

Friday 22 May 2026, 12.55 - 14.10

Names and geographical indications carry power - whether they are AGRI or craft GIs, work titles, celebrity identities, or company and trade names - but they are only part of a much deeper arsenal in relative-grounds disputes. While the potential of designs and GIs as powerful EU rights is starting to be understood by a wider audience, other rights remain buried in national laws and continue to be relatively underused. Yet, both sets of rights can powerfully influence outcomes in trade mark and design registration and infringement proceedings. This session explores how these rights can be leveraged to maximum effect: can they deliver the torpedo impact rights-holders hope for, or do evidential hurdles risk turning them into mere distractions? Discover how to deploy the names, and other IP rights, that truly matter.

Moderator: Agris Batalauskis - Director of the Patent Office of the Republic of Latvia

Topic 1: Regional roots, traditions and brands: The intersection between AGRI and craft GIs and trade marks
Speaker: Giuseppe Bertoli - Director of the Legal Affairs Department of the EUIPO

Topic 2: The power of names: Making company, trade names and work titles deliver an impact
Speaker: Gaya R. Schultz - Senior Benelux and EU Trademark and Design Attorney

Topic 3: Leveraging domain names in trade mark disputes
Speaker: Susana Fernandez Martin - Head of IP strategy at INDITEX

Topic 4: From Cradle to Eternity: How France protects personality rights in life and beyond?
Speaker: Irène Bénac - Vice-President, 3rd Civil Chamber - 2nd Section, Judicial Court of Paris

Topic 5: When creative rights collide: Copyright's role in trade mark and design disputes
Speaker: Sukanya Wadhwa - IP Litigator at Brandsmiths, member of INTA

Discussion & Q&A (20')

Background material

Friday 22 May 2026, 14.10 - 14.20

Sven Stürmann - President of the Boards of Appeal of the EUIPO

Speakers
João Negrão

João Negrão

Savvas S. Papasavvas

Savvas S. Papasavvas

Eva Schewior

Eva Schewior

Sven Stürmann

Sven Stürmann

Krystyna Kowalik-Bańczyk

Krystyna Kowalik-Bańczyk

Ion Gâlea

Ion Gâlea

William Valasidis

William Valasidis

Cinzia Negro

Cinzia Negro

Virginia Melgar

Virginia Melgar

Inga George

Inga George

Päivi Tahkokallio

Päivi Tahkokallio

Paula de Andrés Gómez

Paula de Andrés Gómez

Philipe Kutschke

Philipe Kutschke

Francesca Portincasa

Francesca Portincasa

Gordon Humphreys

Gordon Humphreys

Shane Smyth

Shane Smyth

Katie Goulding

Katie Goulding

Anke Nordemann-Schiffel

Anke Nordemann-Schiffel

André Pohlmann

André Pohlmann

Simon Malynicz KC

Simon Malynicz KC

Daryl Lim

Daryl Lim

Chengcheng Wei

Chengcheng Wei

Nina Korjus

Nina Korjus

Masatoshi Otsuka

Masatoshi Otsuka

Ray Jang

Ray Jang

Melanye Johnson

Melanye Johnson

Andrés Perelló Rodriguez

Andrés Perelló Rodriguez

Octavia Spineanu-Matei

Octavia Spineanu-Matei

Max Walters

Max Walters

Miguel Gusmão

Miguel Gusmão

Claudia Pappas

Claudia Pappas

Alfonso Sabán Astray

Alfonso Sabán Astray

Hon. Kari Kuusiniemi

Hon. Kari Kuusiniemi

Cornelia Schmitt

Cornelia Schmitt

Sarah van den Brande

Sarah van den Brande

Hon. Jolanta de Heij-Kaplińska

Hon. Jolanta de Heij-Kaplińska

Christopher Oldknow

Christopher Oldknow

Agris Batalauskis

Agris Batalauskis

Giuseppe Bertoli

Giuseppe Bertoli

Gaya R. Schultz

Gaya R. Schultz

Irène Bénac

Irène Bénac

Susana Fernández Martín

Susana Fernández Martín

Sukanya Wadhwa

Sukanya Wadhwa

Thomas Frydendahl

Thomas Frydendahl

Klaudia Genowefa Misztal

Klaudia Genowefa Misztal

Photo gallery
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Zoom

If you want to connect online on the 21st and 22nd, please use the following link:

Practical instructions
Disclosed attendance list
  • IPCLC 2026 networking
  • The individuals listed have voluntarily agreed to share their details and contact information.

EUIPO staff information

Dear colleagues,
In case the auditorium reaches full capacity, please note that the conference live streaming will also be available in the Wubbo de Boer and Simone Veil rooms.

Social dinner seating plan
Booths

The Interactive Collaborative Examination initiative (ICE) brings together a dedicated team of experienced examiners to strengthen the consistency and quality of our decisions. These examiners are the first point of examination for trade mark applications: they assess each mark and confirm whether the application meets the requirements or may fall under absolute grounds for refusal. Collaboration is at the heart of ICE—supporting knowledge sharing, access to expertise across all EU languages (including input from native speakers), daily discussions among examiners, and a consistent approach to examination practice.

Two of the experts will be available at the booth to provide you with an overview of what ICE is, how it works, how quality and consistency are ensured, and provide a hands-on experience of the tools the examiners use in their daily work.

21/05/2026

ICE Tours:

Session 1: 11:30 – 12:00

Session 2: 12:30 – 13:00

22/05/2026

ICE Tours:

Session 1: 10:30 – 11:00

Session 2: 11:30 – 12:00

Session 3: 12:30 – 13:00

Catering

Speakers Dinner - 20 May 2026
Restaurante Convistas - Download menu


Lunch at EUIPO - 21 May 2026
Download menu


Social Dinner - 21 May 2026
Casa Mediterráneo - Download menu


Lunch at EUIPO - 22 May 2026
Download menu

Group transportation

May 21

Group transportation

May 22

Group transportation